Have a question about working with the media? Ask the Expert.
Jim Cameron, president of Cameron Communications and program director of Darien TV79, is here to answer your questions about working with the media -- from getting your message across to talking to a print reporter, preparing for and appearing on a TV or radio broadcast and more.
He has now answered many of your queries--click here to see how he has responded.
What's 'Ask the Expert' and how does it work?
Ask the Expert is a CPA.Blog feature through which Society members and the public can engage directly with people in-the-know.
Do you have a question for Mr. Cameron? Simply scroll to the bottom of this blog and click "Add new comment" to post your question. Mr. Cameron will be accepting questions between Nov. 1 and Nov. 18, so don't miss your chance to ask!
Mr. Cameron's responses will be posted right here on this blog on Nov. 28.
About our expert: Mr. Cameron has spent almost 35 years in broadcast journalism and has spent nearly 30 years training others for media and speaking engagements. His trainees have appeared on “60 Minutes,” “20/20,” “The Today Show,” CNN and CNBC, among others. They’ve been quoted in the pages of The Wall Street Journal, trade journals and lifestyle magazines. He has also worked with the Society’s members, prepping them for media interviews, and hosted a media training session during the 2010 Annual Leadership Conference.
Note: The comments section of CPA.Blog is moderated. Questions may be edited for length, repetition and relevance. Any question that contains offensive or defamatory language will be deleted.
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[...] Communications, has been reading your queries on working with the media as part of our Ask the Expert series. Below are response to your questions. Thanks for writing in! Writing for a newspaper [...]
Don't Quote Me
Does a reporter really respect your request about just giving background and not being quoted?
Accuracy of quotes
What should I do if I feel like I've been misquoted or misrepresented in an article? And why won't reporters let me see their stories before they are printed to make sure I'm not being misquoted?
becoming an "expert"
I read a lot of articles where CPAs are cited as experts in something, and they get to talk about some area they’re familiar with. How do I become one of those guys? Being cited in a news report on, say, taxes would be great publicity.
Print vs. Broadcast
What would you say are the main differences between interviews for print media and those for broadcast media? Which do you personally believe is more effective? Do you advise that one should prepare differently for each?
Fear live interviews
I'd like to be interviewed on TV but I'm not comfortable with live interviews. How can I get over my fear?
Reporters=vultures?
Aren't reporters always trying to get you to say something you didn't mean to say? How do you know if a reporter is one who won't take what you say out of context? These TV reporters seem like vultures sometimes.
Going from public speaking to interviews
I have done a lot of public speaking during my professional career and have been very successful, but I have had limited experience with media interviews. How can I transfer my skills as a public speaker to do successful media interviews? What is the best way for me to contact media for interviews?