Sales for the Reluctant Sales Person – How to Build a Book of Business

Statewide NextGen Committee Presents: NextGen Emerging Leaders Summer Skill-Building Series

Many accounting professionals excel at serving clients—but struggle when it comes to selling themselves. The good news? Business development doesn't have to feel like traditional sales.

This session will be led by Lauren Maldonado and John Leva from The Siegfried Group, who will share their experience advising financial executives and developing future leaders. They'll provide practical insights into relationship-building, business development, and the leadership skills that help accounting professionals stand out in today's competitive marketplace.

You'll Learn:

• How to develop a business development mindset—even if you don't consider yourself a salesperson
• Practical networking strategies that lead to lasting professional relationships
• Ways to build credibility and trust with clients and referral sources
• How to create and grow your own book of business throughout your career
• Leadership habits that contribute to long-term professional success

Who Should Attend:

• Young Professionals
• NextGen Members
• College students pursuing careers in accounting
• High school students exploring the accounting profession
  
  
  

Whether you're just beginning your career or looking to strengthen your business development skills, this session will provide practical tools to help you build lasting relationships, grow your network, and advance your career with confidence.